Confession of the creators of Suicide Squad: Kill the Justice League: how marketer-imposed spreadsheets killed the studio's creative process and caused $200 million in losses

Confession of the creators of suicide squad kill the justice league how marketer imposed spreadsheets killed the studios creative process and caused 200 million in losses

The catastrophic failure of Suicide Squad: Kill the Justice League, which cost Warner Bros. about $200 million, didn’t just hit the balance sheet — it ripped into the mental wellbeing of some Rocksteady devs. Axel Ridby and Johnny Armstrong have said the seven‑year slog slowly turned into a parade of marketing spreadsheets and KPI demands, with management obsessed over replayability and ways to monetize everything; creativity, they claim, was squeezed out. Both came away bruised, on the verge of quitting the industry entirely, emotionally drained in a way that money doesn’t fix. Still, wanting to feel the joy of making games again — messy, stubborn joy — pushed them toward an indie gamble: Secret of Circadia. Right now the duo are on Kickstarter (KS), seeking funds for a small, independent project that might let them work without the corporate pressure that, frankly, turned their previous job into a nightmare — and that’s where this story sits for now, tentative and a little raw.