Take-Two CEO Strauss Zelnick has pushed back on suggestions that Borderlands 4’s commercial showing has changed the publisher’s roadmap: 2K, he says, is still backing the game. That doesn’t stop parts of the community from asking how long Gearbox will keep delivering meaningful DLC as the title nears its first anniversary. People aren’t just wondering about launch sales — retention matters, too — and that, in turn, could shape what Gearbox does next.
It’s already known that in early September Loveless the Hacker (a new Vault Seeker) arrives as part of the paid Story Pack 2, which is due this month. Story Pack 2 and Bounty Pack 5 are slated to drop the same day, together with update v1.10.
What comes in year two? That’s murky. Gearbox hasn’t outlined plans beyond 2026, so speculation ranges from more DLC to a pivot toward the next numbered entry (or something unexpected). If more content does appear, questions multiply: scope, timing, cost (paid vs. free), and how much effort will be poured into live support versus new projects.
When asked whether Borderlands 4’s results changed long-term support, Zelnick’s reply was brief and firm: “It has not affected our plans in any way... We continue to support the game.” His team pointed to ongoing phased content releases and confirmed another content pack is coming.
“It has not affected our plans in any way,” he insisted. “We have another [content pack] coming out for Borderlands. We continue to support the game. We’ve had a lot of phased content releases. So no, we fully support it. We’re excited about the results as well as the feedback and ratings.”
On Steam the picture is mixed: user reviews still sit in the “mixed” band. Launch spikes were big — >300,000 concurrent players at peak — but current peaks are now in the 4-digit range (avg. peaks, approx.). Console players aren’t counted in those figures, so Valve’s numbers are only part of the story. Still, the game could use a lift. Story Pack 1, which introduced C4SH earlier this year, didn’t move Steam concurrency much. Gearbox and Take-Two are clearly hoping Loveless will be more impactful — whether that optimism turns into a measurable uptick is something fans and analysts will be watching closely.