Wall Street Journal ran an interview with Apple CEO Tim Cook. In it he said the company plans to raise product prices — as he put it, "is doing everything possible to mitigate cost increases, but the situation has become unstable."
Cook pointed to a squeeze on memory and storage (e.g., DRAM and NAND) driven by rising demand from firms building AI systems. He offered no firm timeline or percentages for the increases — only that the pressure is real and ongoing.
WSJ’s take: the first hits will likely be new iPhone models (traditionally announced in September 2026). Macs and iPads, the paper adds, could see price moves even sooner.